As-Obi is a curated project rooted in Japan’s creative Golden Age of the 1960s–1990s
and the spirit of "ASOBI"—play.

During this extraordinary period, artists, animators, and craftspeople devoted exceptional skill and imagination to singular moments:

a woven motif for a once-in-a-lifetime celebration,

a hand-painted cel for a fleeting frame of film,

a design conceived to spark delight.

​

These works were created for moments that passed quickly, yet held the full attention and conviction of their makers. They belong to a culture that witnessed both tradition and transformation, analog and digital, and chose to pour everything into the present moment.

Today, these works stand as living artifacts of a world where creation was

deliberate, tactile, and alive.

As-Obi reimagines this creative golden age.

​

By drawing connections across the visual languages of the time, we try to bring these echoes together, bridging the past and the future,

the intentional and the unpredictable,

the quiet and the wild

—revealing a way of making shaped by time, skill, and human imagination.

​

In a world that moves quickly, As-Obi offers a moment to slow down—
to look closely,

to see what endures,

and to reconnect with the creative spirit that shaped a generation.

​

Explore the collections, and step into the world of As-Obi.